{"id":1976,"date":"2025-08-22T11:14:31","date_gmt":"2025-08-22T11:14:31","guid":{"rendered":"https:\/\/one1.mx\/?page_id=1976"},"modified":"2025-09-17T21:25:55","modified_gmt":"2025-09-17T21:25:55","slug":"2-caso-de-exito","status":"publish","type":"page","link":"https:\/\/one1.mx\/?page_id=1976","title":{"rendered":"2 caso de exito"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1976\" class=\"elementor elementor-1976\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6d3fb e-con-full e-flex e-con e-parent\" data-id=\"ff6d3fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6a8ed elementor-widget elementor-widget-html\" data-id=\"5e6a8ed\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600&family=Playfair+Display:wght@600;700&display=swap');\r\n\r\n\/* ====== Hero de Caso ====== *\/\r\n.case-hero{\r\n  --container: min(1100px, 92%);\r\n  --title: #1b3a56;          \/* azul del t\u00edtulo *\/\r\n  --meta:  #59718a;          \/* color metadatos *\/\r\n  --text:  #133049;          \/* texto p\u00e1rrafo *\/\r\n  --accent:#5393CF;          \/* \ud83d\udccc azul del borde *\/\r\n  --shadow: 0 18px 42px rgba(11, 33, 52, .12);\r\n\r\n  font-family: Inter, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif;\r\n  background:#fff;\r\n  color:var(--text);\r\n  padding: clamp(28px, 6vh, 60px) 0;\r\n  text-align:center;\r\n}\r\n\r\n.case-hero .wrap{ width: var(--container); margin: 0 auto; }\r\n\r\n\/* T\u00edtulo *\/\r\n.case-hero h1{\r\n  font-family: \"Playfair Display\", serif;\r\n  color: var(--title);\r\n  margin: 0 0 10px;\r\n  line-height: 1.15;\r\n  font-weight: 700;\r\n  font-size: clamp(32px, 5.4vw, 64px);\r\n}\r\n\r\n\/* Meta (l\u00ednea con separadores) *\/\r\n.case-hero .meta{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  gap: 14px;\r\n  color: var(--meta);\r\n  font-size: 15.5px;\r\n  margin: 4px 0 22px;\r\n}\r\n.case-hero .meta .dot{\r\n  width:5px; height:5px; border-radius:50%;\r\n  background: #1b3a56; \/* puntito azul *\/\r\n  display:inline-block;\r\n}\r\n\r\n\/* Imagen con borde azul *\/\r\n.case-hero figure{\r\n  display:inline-block;\r\n  margin: 0 auto 24px;\r\n  border: 6px solid var(--accent);\r\n  box-shadow: var(--shadow);\r\n}\r\n.case-hero img{\r\n  display:block;\r\n  width: clamp(280px, 74vw, 820px);\r\n  height:auto;\r\n}\r\n\r\n\/* P\u00e1rrafo resumen *\/\r\n.case-hero .summary{\r\n  font-size: clamp(17px, 2.1vw, 22px);\r\n  line-height: 1.85;\r\n  color: var(--text);\r\n  margin: 0 auto;\r\n  max-width: 980px;\r\n}\r\n\r\n\/* Ajustes responsive finos *\/\r\n@media (max-width: 720px){\r\n  .case-hero .meta{ gap:10px; font-size:14.5px; }\r\n}\r\n<\/style>\r\n\r\n<section class=\"case-hero\" aria-label=\"Caso de \u00c9xito\">\r\n  <div class=\"wrap\">\r\n\r\n    <h1>\r\n      As\u00ed ayudamos a Cremer\u00eda Marber a transformar su Estrategia en Resultados medibles\r\n    <\/h1>\r\n\r\n    <div class=\"meta\" role=\"list\">\r\n      <span>Activa tu Estrategia<\/span>\r\n      <span class=\"dot\" aria-hidden=\"true\"><\/span>\r\n      <span>Agosto 2025<\/span>\r\n    <\/div><br><br>\r\n\r\n    <figure>\r\n      <img decoding=\"async\" src=\"https:\/\/one1.mx\/wp-content\/uploads\/2025\/08\/1201-1.png\" alt=\"Operaci\u00f3n en planta de Cremer\u00eda Marber\">\r\n    <\/figure><br>\r\n\r\n    <p class=\"summary\"><br>\r\n      Con el acompa\u00f1amiento de ONE y la plataforma Actio, Cremer\u00edas Marber pas\u00f3 de una\r\n      planificaci\u00f3n fragmentada y con poca visibilidad, a una gesti\u00f3n estrat\u00e9gica integrada:\r\n      KPIs por \u00e1rea, proyectos priorizados por impacto y un ritmo de reuniones que asegura\r\n      seguimiento, decisiones \u00e1giles y rendici\u00f3n de cuentas.\r\n    <\/p>\r\n\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-833c936 e-con-full e-flex e-con e-parent\" data-id=\"833c936\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e986afc elementor-widget elementor-widget-html\" data-id=\"e986afc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600&family=Playfair+Display:wght@600;700&display=swap');\r\n\r\n\/* ====== Secci\u00f3n PSR (Problema \/ Soluci\u00f3n \/ Resultado) ====== *\/\r\n.psr {\r\n  --container: min(1100px, 92%);\r\n  --bg: #042841;          \/* azul de fondo *\/\r\n  --title: #E7F1FA;       \/* color t\u00edtulos *\/\r\n  --eyebrow: #7FB3D1;     \/* color etiqueta *\/\r\n  --text: #C6D7E5;        \/* color p\u00e1rrafo *\/\r\n  --line: rgba(255,255,255,.12);\r\n\r\n  background: var(--bg);\r\n  color: var(--text);\r\n  font-family: Inter, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif;\r\n  padding: clamp(36px, 6vh, 60px) 0;\r\n}\r\n.psr .wrap {\r\n  width: var(--container);\r\n  margin: 0 auto;\r\n}\r\n.psr .block {\r\n  padding: clamp(28px, 7vh, 56px) 0;\r\n}\r\n.psr .block + .block {\r\n  border-top: 1px solid var(--line);\r\n}\r\n\r\n\/* Eyebrow *\/\r\n.psr .eyebrow {\r\n  text-transform: uppercase;\r\n  letter-spacing: .12em;\r\n  font-weight: 600;\r\n  color: var(--eyebrow);\r\n  text-align: center;\r\n  font-size: 12.5px;\r\n  margin-bottom: 14px;\r\n}\r\n\r\n\/* T\u00edtulo serif *\/\r\n.psr .title {\r\n  font-family: \"Playfair Display\", serif;\r\n  color: var(--title);\r\n  text-align: center;\r\n  line-height: 1.25;\r\n  font-weight: 700;\r\n  margin: 0 0 18px;\r\n  font-size: clamp(22px, 3.2vw, 32px);\r\n}\r\n\r\n\/* Texto *\/\r\n.psr .desc {\r\n  margin: 0 auto;\r\n  max-width: 980px;\r\n  text-align: center;\r\n  line-height: 1.85;\r\n  font-size: clamp(15px, 1.6vw, 17px);\r\n}\r\n<\/style>\r\n\r\n<section class=\"psr\" aria-label=\"Problema, Soluci\u00f3n y Resultado\">\r\n  <div class=\"wrap\">\r\n\r\n    <!-- PROBLEMA -->\r\n    <article class=\"block\">\r\n      <div class=\"eyebrow\">Problema<\/div>\r\n      <h2 class=\"title\">Planificaci\u00f3n fragmentada y visibilidad limitada<\/h2>\r\n      <p class=\"desc\">\r\n        Marber, l\u00edder en la distribuci\u00f3n de l\u00e1cteos y carnes fr\u00edas, enfrentaba un reto com\u00fan en empresas en crecimiento:\r\n        una planificaci\u00f3n estrat\u00e9gica dispersa, objetivos poco conectados con la operaci\u00f3n diaria y visibilidad\r\n        insuficiente del desempe\u00f1o por \u00e1rea. Aunque exist\u00edan esfuerzos de definici\u00f3n de metas, los indicadores de control\r\n        eran limitados y el seguimiento de proyectos se realizaba de manera aislada, dificultando medir su impacto en\r\n        m\u00e1rgenes y rentabilidad.\r\n      <\/p>\r\n    <\/article>\r\n\r\n    <!-- SOLUCI\u00d3N -->\r\n    <article class=\"block\">\r\n      <div class=\"eyebrow\">Soluci\u00f3n<\/div>\r\n      <h2 class=\"title\">ONE Growth &amp; Actio<\/h2>\r\n      <p class=\"desc\">\r\n        La adopci\u00f3n del modelo ONE Growth, ejecutado en el Software de Gesti\u00f3n de Proyectos de Actio, transform\u00f3 la gesti\u00f3n\r\n        del negocio. Se definieron temas estrat\u00e9gicos directamente vinculados a los resultados financieros, se establecieron\r\n        KPIs por \u00e1rea y se aline\u00f3 la cartera de iniciativas con objetivos corporativos. Adem\u00e1s, se implement\u00f3 un ritmo de\r\n        gesti\u00f3n (reuniones con agenda, acuerdos y seguimiento) que garantiza tracci\u00f3n constante, toma de decisiones \u00e1gil y\r\n        rendici\u00f3n de cuentas.\r\n      <\/p>\r\n    <\/article>\r\n\r\n    <!-- RESULTADO -->\r\n    <article class=\"block\">\r\n      <div class=\"eyebrow\">Resultado<\/div>\r\n      <h2 class=\"title\">Estrategia viva y ejecuci\u00f3n diaria<\/h2>\r\n      <p class=\"desc\">\r\n        Hoy, Marber opera con una planificaci\u00f3n viva, integrada en la gesti\u00f3n cotidiana y soportada por datos en tiempo real.\r\n        Entre los principales beneficios: mayor control operativo gracias a tableros comparables y una fuente \u00fanica de verdad;\r\n        mejores m\u00e1rgenes al priorizar iniciativas por impacto financiero y asignar recursos con criterio; ejecuci\u00f3n\r\n        disciplinada, con responsables claros, hitos definidos y seguimiento sistem\u00e1tico; decisiones m\u00e1s \u00e1giles, al contar con\r\n        informaci\u00f3n oportuna y KPIs estandarizados por \u00e1rea; y una cultura organizacional fortalecida, con equipos alineados,\r\n        colaborativos y orientados a resultados.\r\n      <\/p>\r\n    <\/article>\r\n\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6b5072 e-flex e-con-boxed e-con e-parent\" data-id=\"c6b5072\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e66a7ef elementor-widget elementor-widget-html\" data-id=\"e66a7ef\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:ital,wght@0,400;0,600;1,500;1,600&display=swap');\r\n\r\n\/* ===== Testimonio con cita grande ===== *\/\r\n.testimonial-quote{\r\n  --container: min(1100px, 92%);\r\n  --blue:#0A5AA6;   \/* color de la cita y autor *\/\r\n  --text:#0f2237;\r\n\r\n  font-family: Inter, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif;\r\n  background:#fff;\r\n  color:var(--text);\r\n  padding: clamp(36px, 10vh, 120px) 0;\r\n}\r\n\r\n\/* Cita *\/\r\n.testimonial-quote .quote{\r\n  width: var(--container);\r\n  margin: 0 auto 18px;\r\n  text-align: center;\r\n  color: var(--blue);\r\n  font-style: italic;\r\n  font-weight: 600;\r\n  line-height: 1.6;\r\n  font-size: clamp(20px, 2.4vw, 28px);\r\n}\r\n\r\n\/* Atribuci\u00f3n derecha *\/\r\n.testimonial-quote .by{\r\n  width: var(--container);\r\n  margin: 0 auto;\r\n  text-align: right;\r\n  color: var(--blue);\r\n}\r\n.testimonial-quote .by .name{\r\n  font-weight: 600;\r\n  font-size: 14.5px;\r\n}\r\n.testimonial-quote .by .role{\r\n  margin-top: 4px;\r\n  font-size: 13px;\r\n  opacity: .9;\r\n}\r\n<\/style>\r\n\r\n<section class=\"testimonial-quote\" aria-label=\"Testimonio\">\r\n  <p class=\"quote\">\r\n    \u201cActio nos ha dado la estructura y visibilidad necesarias para que\r\n    nuestra estrategia no se quede en el papel, sino que se viva en cada\r\n    \u00e1rea de la empresa. Hoy trabajamos con objetivos claros, indicadores\r\n    que nos gu\u00edan y un equipo alineado para alcanzar nuestras metas.\u201d\r\n  <\/p>\r\n\r\n  <div class=\"by\">\r\n    <div class=\"name\">Direcci\u00f3n General,<\/div>\r\n    <div class=\"role\">Cremer\u00edas Marber<\/div>\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea192d2 e-flex e-con-boxed e-con e-parent\" data-id=\"ea192d2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7505c36 e-con-full e-flex e-con e-child\" data-id=\"7505c36\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c69b7 elementor-widget elementor-widget-text-editor\" data-id=\"e0c69b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CONTACTO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e00b6 elementor-widget elementor-widget-heading\" data-id=\"26e00b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s informaci\u00f3n sobre nuestros servicios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce17c61 e-flex e-con-boxed e-con e-parent\" data-id=\"ce17c61\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b885a9e e-con-full e-flex e-con e-child\" data-id=\"b885a9e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-da3235c e-con-full e-flex e-con e-child\" data-id=\"da3235c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70cf322 e-con-full e-flex e-con e-child\" data-id=\"70cf322\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f969f elementor-widget elementor-widget-shortcode\" data-id=\"53f969f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f96-o1\" lang=\"es-MX\" dir=\"ltr\" data-wpcf7-id=\"96\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php?rest_route=%2Fwp%2Fv2%2Fpages%2F1976#wpcf7-f96-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input 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wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Apellido *\" value=\"\" type=\"text\" name=\"apellido\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tamano-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tama\u00f1o de la empresa *\" value=\"\" type=\"text\" name=\"tamano-empresa\" \/><\/span>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"correo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Correo electr\u00f3nico *\" value=\"\" type=\"email\" name=\"correo\" \/><\/span>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"mensaje\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"\u00bfC\u00f3mo te podemos ayudar?\" name=\"mensaje\"><\/textarea><\/span>\n\t<\/p>\n\t<div class=\"submit-wrap\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb24553 e-con-full e-flex e-con e-child\" data-id=\"bb24553\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As\u00ed ayudamos a Cremer\u00eda Marber a transformar su Estrategia en Resultados medibles Activa tu Estrategia Agosto 2025 Con el acompa\u00f1amiento de ONE y la plataforma Actio, Cremer\u00edas Marber pas\u00f3 de una planificaci\u00f3n fragmentada y con poca visibilidad, a una gesti\u00f3n estrat\u00e9gica integrada: KPIs por \u00e1rea, proyectos priorizados por impacto y un ritmo de reuniones que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1976","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/one1.mx\/index.php?rest_route=\/wp\/v2\/pages\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/one1.mx\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/one1.mx\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/one1.mx\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/one1.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1976"}],"version-history":[{"count":43,"href":"https:\/\/one1.mx\/index.php?rest_route=\/wp\/v2\/pages\/1976\/revisions"}],"predecessor-version":[{"id":3202,"href":"https:\/\/one1.mx\/index.php?rest_route=\/wp\/v2\/pages\/1976\/revisions\/3202"}],"wp:attachment":[{"href":"https:\/\/one1.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}